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Karin Kilgus
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Who We Are


Nestled in the Mississippi River Bluff town of Winona, MN., Watkins has been America’s pioneer in natural living since 1868. As America’s original natural apothecary manufacturer, Watkins uses only the finest natural ingredients in its diverse lines of personal care, home care, remedies and organic flavorings.

Committed to being America’s most trusted natural products company, Watkins adheres strictly to the same quality standards set forth by its founder J.R. Watkins. Its J.R. Watkins Natural Apothecary line of personal care contains only natural, environmentally friendly ingredients from renewable resources, avoiding chemicals like parabens, sulfates, phthalates and more and is one of very few lines to be certified by the Natural products Association.

Natural cleaners have also been a large part of its diverse product mix as far back as 1917, when the company first launched Natural Vegetable Oil Soap made with pure vegetable oils and no animal bi-products, fillers or colors. Almost a century ago its advertisements boasted "Just pure soap, that's all"... and "Pure enough to eat!" As globally-minded as its customers, Watkins now aims to make household chores a little easier with its newest line of J.R. Watkins Natural Home Care cleaning products. Made with refreshing lemon and lavender oils and highly effective plant derived surfactants, Watkins diverse line of cleaners are safe and effective for your home and your family.

Responsible manufacturing processes are as important as its commitment to providing natural, consumable items for everyday life. By utilizing gravity- fed filling, biodegradable packing materials, as well as strict recycling programs and much more, Watkins is devoted to leaving the smallest environmental footprint possible.

Since moving from Plainview, Minnesota to Winona in 1885, Watkins has consistently been one of the largest employers in Southeastern, Minnesota. It has remained a leader and responsible contributor to not only its local community in Minnesota but also to the world at large and continues to support educational, cultural and humanitarian efforts, including the United Way, Best Buddies, The 52nd Street Project and many other non-profit organizations dedicated to making the world a better place.

History

Joseph Ray Watkins founded Watkins Incorporated in 1868 from the kitchen of his home in Plainview, Minnesota. Watkins was so confident of his home-manufactured product, Dr. Wards Liniment, that he introduced the now famous Watkins "Trial Mark" bottle, along with the first-ever money back guarantee.

By 1885 the production of Liniment had outgrown his home and the town of Plainview, so he moved the company to the booming lumber town of Winona, Minnesota, which boasted five railroads and was already an important port on the Mississippi River. In Winona, Watkins incorporated his company as the J. R. Watkins Medical Company. The company expanded its product line to include products such as Petro-Carbo Salve, Cathartic Pills, Vanilla, Black Pepper, and Cinnamon.

During the 1890’s Watkins opened branches around the country, beginning with San Francisco, California. In 1913 the company opened its first international branch in Winnipeg, Canada, and by the 1940s the company had more than 135 branch offices in the United States, Canada, Australia, New Zealand, South Africa, and England. Today, Watkins continues to operate internationally, with products sold in the US, Canada, U.K. and the Philippines.

Since its beginnings, Watkins has been family owned and operated. J. R. Watkins’ descendents—Watkins and Kings—guided the company through its first 110 years. In 1978 Irwin L. Jacobs purchased Watkins, and the Jacobs family continues the Watkins’ tradition of manufacturing the highest quality products and providing outstanding service that exceeds expectations.

The statements made and opinions expressed on this page are those of the Independent Watkins Associate who is the publisher of this document, and are not to be construed as the statements or opinions of Watkins Incorporated.

 

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